However, this time, Samsung hasn’t released a TV ad or anything but simply made a post on Facebook. The Facebook post has an image of a Galaxy charger with a simple message, “included with your Galaxy”. The post reads, “Your #Galaxy does give you what you are looking for. From the most basic as a charger, to the best camera, battery, performance, memory and even 120Hz screen on a smartphone.” Apple notably didn’t introduce 120Hz screen with the iPhone 12 series while many others — Samsung included — have incorporated the tech in their smartphones. So that’s another dig.
Samsung has been down this road in the past but has been made to eat its own words as well. When Apple launched the iPhone 7, it ditched the headphone jack and a similar furore was created like the non-inclusion of charger has. Samsung was quick to mock Apple in a series of ads about having headphone jack in its phones. It also made fun of a dongle which iPhone required to plug in a headphone jack. However, the company soon ditched the headphone jack from its phones and even introduced a dongle. What it also did was completely remove the ads making fun of Apple from its social media channels. Will the same happen with the charger as well? Rumour has it that Samsung has been considering removing the charger from its premium phones as well. But for now, it’s the new iPhone season so it’s time for Samsung to throw its annual digs at the Cupertino-based tech giant.